A fantastic trade show booth promotes your company, presents your story in an intriguing, compelling way, and draws visitors. The endless hours spent making sure everything is perfect and even the time spent hosting are worth every minute when it’s done well and your booth is a hit.
What happens if something goes wrong? Even when circumstances are beyond our control, we have a tendency to berate ourselves. Even worse is when you could have prevented those errors from happening in the first place. So, here’s listing a few mistakes that you should consciously avoid in your next trade show displays.
Planning too big
We all mistakenly believe that we are the biggest dog in the neighborhood. If you’re new to trade show marketing, it can make more sense to start with an inline 10 x 10 or 10 x 20 display. Before spending money on an island show, you should research what works, from visuals to display setups. You’d be astonished at how many people, for instance, mistakenly believe they require an enclosed conference room when in fact their clients prefer an informal meeting space.
Lack of pre-set goals
Although your trade show objectives probably align with your larger marketing objectives, you might not have the necessary experience to carry them out in a 3D face-to-face setting. Working with an experienced display professional in this situation is crucial. Just because you are an expert in marketing doesn’t mean you have any knowledge in exhibit design or trade show promotion. An intelligent trade show specialist will spend a significant portion of their time getting to know your goals.
Going too small
If for no other reason than location, smaller shows typically receive less visitation than bigger exhibits. Larger exhibitions are usually positioned in the center, nearer the entrance, and along the main aisles. The square footage and height of larger shows, however, are their biggest advantages. Presentation places, several kiosks, seating areas, lots of storage, huge format graphics, overhead signage, and product displays can all be included in an island exhibit. Inline screens still allow for this, although the available space is limited.
Untrained staff in the booth
Each day’s training before the show ensures that everyone is aware of their roles, knows the mission, and receives answers to any questions they may have.
Therefore, now that you’re aware of the common mistakes of planning a trade show exhibit, try your best to avoid them in order to get the best result.
