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SEO for Ecommerce Websites: A Step-By-Step Guide

SEO for ecommerce websites can be challenging, especially if you’re trying to accomplish it on your own. Search engine optimization is not the best endeavour for do-it-yourselfers, but some of the basics are quite simple and within just about anybody’s grasp.

If done correctly, proper SEO will increase traffic to your website, help visitors find what they are looking for, increase online sales/revenue, give you credibility with search engines and provide an overall boost to all types of marketing efforts. There are many different aspects of SEO that need to be taken into account in order for a website to rank well in search engines. A basic understanding of these factors does not require any special experience or training, but it is important that each part be executed properly if you want to have an effective website.

The following article intends to provide you with some helpful SEO tips that can be used specifically on ecommerce websites. If your site is an online store, the success of your business could depend on how well your site ranks in search engines. While it’s important that all aspects are considered when putting together a strategy for better rankings, two basic categories are particularly crucial:

– Content Optimization – The way your content looks and how accessible it is to search engine crawlers will determine how much traffic you receive from Google and other engines.

– Onsite Optimization – This includes everything about the technical side of your website, including menus, product pages, images & videos and more.

– Offsite Optimization – This is how well your website ranks for a certain search query in a given search engine.

Both onsite and offsite optimization will be covered below, followed by content optimization. Before starting out with any SEO efforts, you should have some sort of strategy in place. In the world of online marketing, distractions can easily creep up and send you down another path if you don’t have one to begin with. There are many times when this could happen without being too problematic but internet marketing is different from traditional media because of all the factors that come into play when someone searches for your site or product online.

Most of these factors boil down to a single question: what does a customer want? To answer this question, you need to become a customer.

– What do you want when you search for your product online?

– How is this different from what your competitors offer?

Asking these types of questions is not going to give you an exact answer but it will help you develop a better understanding of the consumer mindset and how customers behave while they are looking for products on ecommerce websites. This way, your business can be ahead of the curve.

Advantages of Google Ads for Ecommerce Sites

1) GETTING CLICKS ON ADS IS ONE THING, GETTING BUYERS IS ANOTHER 

This might sound obvious but it’s not.  Google doesn’t make any money on people clicking on your ads – they do that to get you into the ad auction and as such don’t give a damn about whether you end up buying anything or not.  All clicks are equal and even if those who see your ad end up buying from your competitors, Google is happy as long as they paid for those clicks.  

Ecommerce sites have a bit of an advantage here since most of them already have a product feed so can track how many visitors who saw their ads ended up buying something?  And what’s best – all this tracking takes place completely autonomously inside Adwords

2) SHOWING ADS DOESN’T ALWAYS EQUAL BUYING 

People often associate having an ad show on a website as generating some form of interest.  So they expect the shop to be full of visitors after seeing an ad, which is unfortunately not always the case

For example – despite rotating thousands of ads over the past few months this relatively new store is only starting to see traffic trickle in from Google Ads.  Does that mean it’s not working, or are there other explanations?

A peek at their Google Analytics account reveals it might have nothing to do with Adwords and everything with offline marketing:

  There you go – somebody out there thinks our stuff looks good enough for them to buy it!  But how will we ever know if those people saw our ads along the way?

3) USE GOOGLE ADS TO FIND OUT

Since even shopping comparison sites struggle to track offline, it’s worth testing out your ads on Google Ads.  Even if you only run a few of them, getting at least one click from somebody who eventually buys is a valuable insight in whether people are seeing your ad and responding to it or not.

In the end, you’ll need to find out for yourself what works best – but with an Adwords account that tracks both clicks and buying, conversion rate optimization becomes a whole different ball game! Therefore, you should take help from a Google Ads Ecommerce Agency, they surely will help you get the best results from your ads campaign.

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