Creating a well-written bio is crucial for your Instagram account. Placing a few emojis within your bio can be a useful tool to help others know what your personal goals are, what your niche is, and what you will post about.
Below your bio, make sure you include a link to your website or a landing page. This is something people don’t do enough on Instagram and it can be changed out easily. In some posts, you can tell people to click the link that’s right below your bio and then direct them to wherever you want them to go next.
Here are a few easy-to-follow steps to build your Instagram profile.
Know your niche
To succeed on Instagram, one must understand their niche and desired audience-critical variables that set expectations. Niches are often defined by what they are not, which is why understanding the demographic is important. The key to success on Instagram is to maintain authenticity.
You need to do your research before you create a social media account for your company. Look at all the different types of posts people are posting and follow those accounts. Keep up with posts that successfully gain engagement and those that don’t. Find out what posts the people in your industry post as well as those who are more successful than you. Notice the expectations of those users and use them as a benchmark for your own content.
A lot of followers mean a lot of work. It takes a lot of time and effort to accumulate a following that vast and keep them engaged.
According to some people, the best posts on Instagram are short. I disagree. The photo is just the starting point for a great story. In order for it to be truly great, the caption needs to tell the story of what’s happening in the photo.
To provide a better value, ask yourself what’s missing from your captions. Maybe you can illustrate how to perform an exercise if it’s a fitness related post. Maybe you can describe the story of how you took the beautiful shot that you did. The key is to provide more value. More value. Always more value.
In addition, direct your reader to the next step. You can do this by linking them back to your website, adding a call to action at the end, or directing them to another post.
This link will take your customer to the next step in the process. You might have a more in-depth explanation of it on your website, so please direct them to go there for more information. You might have a video on YouTube with more information. Or you could have an email course they can sign up for.
There are rules to each social media platform worth considering. The whole goal of a user on social media is to figure out how to use these limits to their advantage.
A few growth hacks:
Hashtags are powerful. They’re like buckets for your photos. When you use a hashtag, people can go to that bucket and find you. Let’s say you search #marketing. If your photo is the only one in the bucket, you’ll find it immediately–even if it’s older or more popular.
One way to attract more followers on social media is to post photos that have tagged other influencers. If an influencer likes your photo, then their audience will see it and may convert into followers.
Collaborating with influencer or brand in your niche can be extremely powerful. Reach out to them and ask if they want to work together on a project. Tell tales of your collaboration, take a photo together, and post it on each other’s social media channels.
I’m sure you’re curious about the “Like” strategy. It’s extremely simple: Just search hashtags that are relevant to your niche and “Like” lots of pictures every day, and if you want to take it a step further, comment on lots of pictures too.
If find this tiring to do it over and over again, well you are not alone. There are many other businesses that are trying to get the attention of their audience. This is exactly why Instagram tool exists. Take the advantage now and watch your Instagram following grow.