In place of the former front-of-shirt sponsor, online gaming company W88, Crystal Palace has picked online auto store Cinch.
The club’s choice coincides with legislation that will likely ban gambling companies from serving as jersey sponsors and will impact several Premier League teams.
Nine of the 20 top-flight football teams in England have betting logos on their shirts or did up until Crystal Palace chose Cinch.
It’s unclear whether the Government’s impending ban had a role in the club’s decision to dump W88; the announcement from Crystal Palace makes no mention of it, but it’s logical to presume that the prohibition had some influence on the Eagles’ choice to sign with a non-gambling company.
The Cinch emblem will be placed on the jerseys of the men’s and women’s teams as part of the multi-year partnership. Cinch has been designated the official training gear partner of Crystal Palace, giving it “substantial brand exposure” throughout the club’s academy teams, Selhurst Park stadium, and online platforms.
The milestone agreement is another indication of the club’s development, both on and off the field, according to Barry Webber, Commercial Director at Crystal Palace. “Cinch is a traditional, offspring-intimate, and immediately apparent brand across the UK and further,” he said.
“We are entering our 10th consecutive season in the Premier League with a roster of international quality, and this is an inspiring time for our relationship to begin.”
“We expect active accompanying the crews, fans, and local society and have excellent hopes for the club next season on certainly secure it,” said Avril Palmer-Baunack, chair of Constellation Automotive Group, the club’s owner.