Owning and managing a business is far more complicated today than it was before the internet was invented. Now, business owners have a million-and-one things to think about and are forever being pulled from pillar to post. For example, does cloud computing have any impact on your SEO? Many people argue that it has no impact whatsoever, while others will claim that it does. So, who do you believe?
First, it’s important to recognise that both cloud computing and SEO are two very broad and wide-ranging subjects. As such, there are indeed certain aspects of cloud computing that will have zero impact on your website’s rankings. However, that’s not to say that all aspects of cloud computing will not be beneficial. Here’s what you need to know…
Cloud hosting can and does impact your website’s search engine visibility
Cloud hosting falls under the cloud computing umbrella and it does impact your search engine visibility. You see, the main search engines like Google are now factoring in the overall user-experience when ranking a website. Cloud hosting can impact this.
One of the critical aspects of the overall user-experience is indeed page load speed. If you host your website using a cheap cloud hosting provider, then there’s a good chance that your website’s page load speed is going to be poor.
If page visitors are forced to wait too long for a page to load, many will invariably click off the link and go to a competitor website. As the search engine algorithm picks up on this, the rankings will begin to fluctuate – and not in your favour.
Even if a potential customer visits your website and sticks around despite a terrible load speed, they will then have to try and navigate your website.
Security is another big factor in cloud computing and SEO. For example, there is a plethora of viruses that can infect poorly protected websites. These malware infestations can post spam, re-publish your material, alter content, and perform all-manner of harmful acts that will ultimately have a negative impact on your customers’ trust.
If the likes of Google pick up on spam and other nefarious activity on your website, you will be penalised for it.
All in all, cloud computing can give your website far more authority both in the eyes of Google and your customers. Not only will you be able to enjoy faster page load times and greater security, but more people will be willing to stick around and use your website.
If you want a positive outcome and to effectively grow your business online, you need to consider the advantages that cloud computing can bring. It’s not just about your SEO rankings of course; there are a wide variety of other ways that cloud computing can benefit your business, such as cloud backup services in Australia.
Embrace new innovative technologies, remain ahead of the curve, and don’t give your competition any excuse to outperform you.