Starting your own business is one of the most rewarding career paths you can follow. If you value having the freedom to do something about which you’re passionate and create your own hours, entrepreneurship might be your calling.
If you’re planning to open your own barbershop, you have to be more than merely clever with a set of clippers to achieve success. There’s plenty of competition, and people tend to be loyal to their barbers. Continue reading to get some great tips that will help you maximize your small business’s potential and help bring in new customers as well.
Give your barbershop a new look.
Running a service-based business is much different than running a product-based business. The main difference is that you compete to provide the best service rather than the best product, which means you have more opportunities to separate yourself from your competition.
Believe it or not, one of the best ways to attract customers to your new business is to give it a fresh look. People love new things, especially when they have an appealing look. By investing a little more in your infrastructure and equipment, you can build a state-of-the-art barbershop or salon.
Keller International is one of the leading suppliers for barbers and cosmeticians all over the United States. They offer high-quality barbershop and salon equipment from salon furniture to barber chairs, and they have them in antique and modern styles.
If you’re looking for barber chairs for sale, Keller International’s website is a great place to start. Their vintage barber chairs and salon furniture will be the perfect addition to your barbershop or salon. and help to make your customers feel at home when they’re in your business.
Offer a variety of products.
People value barbers and stylists for their impeccable styling skills, but they’re also respected for their knowledge of the products that are best for their customers’ hair and skin. That means you have an opportunity to make extra capital by selling hair and skin products in your business.
The key is to your own research to find the best hair products and accessories for the people you serve. You also need to proactively upsell your products. When you style someone’s hair, tell them about the products you sell that will help them to maintain their look. Being that you’re an expert on the matter, the best way for you to market your products is to suggest them as advice rather than delivering a sales pitch.
Create a welcoming environment.
Barber shops and salons are community hubs. In fact, salons and barber shops have always served as social gathering places for men and women where they can unwind and enjoy the company of others. By creating a lounge type of experience for your patrons, you can encourage them to come in and make themselves comfortable.
For instance, if you live in a state where recreational cannabis is legal, you could add a smoking lounge to your barbershop that’s set apart from the barber station. To maintain the freshness of your barbershop and prevent smoke odor, you should put a container of charcoal and another of vinegar in the room to absorb the aroma.
Even though allowing cannabis use at your business could be a great way to build your customer base, but it’s a decision about which you’ll have to be careful. You will have to get a license from your local government to allow cannabis use on your premises, which means you also won’t be able to provide services to minors.
If you’re able to get the licenses for cannabis at your barbershop, you could generate a lot of currency by selling your own products. Do your research to find out where you can find joint tubes wholesale and do some comparing to find the most competitive prices on the various types of joint tubes.
Participate in community events.
Barbershops tend to be cornerstones of their communities, and your business could be the same. One of the best ways to integrate your business in the community is by participating in back-to-school events or sponsoring a little league sports team. By participating in events in your local area, you make your business part of the community and show potential customers that care about contributing to society. What you give to the community will come back to you in the form of customers.