New features are terrifying and stressful. Everything was going great, we were used to our classic programs, until a new feature arrived that changed everything. Well, this is a very pessimistic view of reality, as in reality, new features are an excellent benefit for optimizing conversational processes. So, when WhatsApp decided to launch broadcasts, it did so with the aim of streamlining the mass interactions that people and clients have with their contacts, providing a productive and agile space where previously only basic, manual interactions existed.
WhatsApp is currently the most widely used platform for business conversations, and it’s no wonder, as it offers excellent customer service capabilities, delivering automated, personalized, and dynamic conversations in real time. Many of its features have been highlighted, and we could point out why they are so great and important. However, in today’s article, we focus on just one.
Our main goal is for you to leave here knowing more about WhatsApp broadcasts, an automated feature that allows you to connect with all your contacts at the same time. We’ll start by analyzing its pros and cons and then conclude whether or not it’s a suitable feature for your business.
Let’s get to work!
Pros of Using WhatsApp Broadcast for Business
Let’s start with the positive and talk about the pros of using WhatsApp Broadcast for business. Thanks to this information, you can visualize all the cool things you can do with this function:
Reach a large audience instantly
Thanks to WhatsApp broadcasts, you won’t need to send individual announcements or new promotions for your brand. You can now manage them en masse and capture the attention of all your customers in an immediate, personalized, and exceptional way.
Personalization at scale
None of the broadcasts you send will be dull and cold. On the contrary, each message you create can be personalized, original, and excellent, creating large-scale support that provides greater customer satisfaction.
Higher engagement rates compared to email
Being able to send messages en masse and personalized means you’ll reach a larger number of customers and increase engagement rates, quite unlike email, where customers are more likely to ignore your messages (WhatsApp doesn’t allow this to happen!).
Cost-effectiveness and accessibility
In terms of profitability, it’s more viable to work with this tool, as it allows you to contact multiple clients at once without the need for a human agent. WhatsApp does this on its own and at no additional cost. Furthermore, this tool is easily accessible for both your company and your audience. Therefore, it delivers the best results without the need for large costs or systems.
Cons of Using WhatsApp Broadcast for Business
Nothing is perfect, even if there is an excellent function like this. Because we want you to be prepared, let’s see the cons of using WhatsApp Broadcast for business:
Message delivery limitations
You won’t always be able to deliver all of your planned messages. You’ll have certain limitations, and you should be aware of this. It’s essential not to overwhelm customers with so much content, and WhatsApp is aware of this.
Risk of being flagged as spam
Suppose we get excited and start sending millions of ads and promotional messages with broadcasts, and there are contacts who aren’t interested or haven’t even heard of the brand. In that case, they’ll likely see the company as a problem and start marking these messages as spam. Therefore, it’s essential that you implement certain strategies and use this tool intelligently, ensuring that the majority of customers are interested in receiving them.
Limited analytics and performance tracking
Limitations remain with this type of feature, and in this case, they relate to analyzing and tracking the performance of your broadcasts, as the app primarily focuses on ensuring that customers receive and read messages. Therefore, once you decide to start using it, you’ll need external tools that can handle these types of issues.
Compliance and privacy concerns
WhatsApp has its own terms and conditions, and sometimes, in the rush to send our ads, we overlook the app’s regulations. Therefore, before sending the scheduled message, it’s important to review it and verify that it complies with those regulations.
Alternatives and Complementary Tools
In some cases, having an extra tool is helpful, especially when WhatsApp cannot handle everything on its own. For that, here are alternatives and complementary tools that you should know about:
WhatsApp chatbot for automated customer interactions
To create greater impact on WhatsApp broadcasts for businesses, a WhatsApp chatbot becomes a great communication option, as it allows you to:
- Automate customer inquiries when broadcasts are sent.
- Maintain the fluid connection that can develop after broadcasts are sent.
- Increase satisfaction levels by providing real-time support.
How to build a chatbot in Kommo
Combining multiple communication channels
The great thing about WhatsApp broadcasts is that they are not limited to being sent through this app; they can also be managed with other apps when working with the right CRM. Therefore, it combines multiple communication channels to generate massive conversations and a considerable increase in brand popularity.
Conclusion: When Should You Use WhatsApp Broadcast for Business?
Once you know the pros and cons of this feature and identify the alternative tools you can use, it’s time to think: how can I make WhatsApp broadcast work for my business? To help you plan ahead and start using it, we offer three options:
- Sharing updates and announcements: Provide engaging information about everything new that’s coming to your business.
- Promoting products, discounts, and events: Attract your customers’ interest through original promotions, irresistible discounts, and exceptional events.
- Customer engagement and loyalty campaigns: Create original campaigns that distinguish your brand from the competition to boost customer loyalty.
Now that you know how to use it and how to get the most out of it, it’s time to start using it and achieve great results in your customer service, marketing, and sales campaigns. Don’t waste any more time! Improve your results with WhatsApp broadcasting.
