What is Domain Authority?

Why is it Important?

Are you trying to figure out how your website competes with a competitor? Or just building a business or brand and want to compare to others? If you’ve been researching to see how to compare yourself to others, most likely you have come across Domain Authority and wondered, “What is this and how important is it?” 

Before going any further, knowing your Domain Authority is 100% beneficial for your business. However, a higher Domain Authority does not necessarily mean you will rank high on Google, as it is not factored into your ranking on search engines. How close you are to the top of Google is primarily based on SEO.

In this article, we will cover:

  • What is Domain Authority?
  • Why is it important?
  • How is it used for business?

So, let’s start with the big question…

What is Domain Authority?

Domain Authority was created by Moz, a business built around being SEO data experts. Moz created Domain Authority as a search engine ranking score predicting how likely a website is to rank in search engine result pages. A website can rank between one to 100. The closer to 100 a website gets, the more likely it is to rank highly in search engine result pages.

Domain Authority evaluates the links a webpage receives, by quantity and quality. A website with higher quality backlinks, such as links from big names like Google or even popular magazine sites, is more likely to have a higher Domain Authority compared to a website with backlinks from small business or local newspapers.

According to Technasite, there are many good SERP tools that can help you track your rankings so you can monitor how well your website is doing and improve your domain authority if needed.

Why is Domain Authority Important?

As mentioned above, Domain Authority does not actually have an influence on your search engine ranking. So how is it useful?

Domain Authority is important for businesses and brands to know how they compare to their competition.By checking their domain authority, businesses and brands can see whether they are likely to show up before or after competitors in search engine result pages.

How do Businesses Use Domain Authority?

Smart business owners and brands use Domain Authority to see how they compare to their competitors. If you are a local business and know you have a competitor in your area, you can use your Domain Authority to determine which one of your businesses is likely to rank higher on search engine result pages. This can give you an idea whether you need to work on your links or if you’re already ahead of the competition. 

Domain authority is extremely beneficial for all businesses and brands. Even though your business may only be small or you’re only working locally, you can still compare your domain authority to local competitors to determine the likeliness your business will come out on top in the search results.

Do you know how you compare to your competitor business or brand? If not, check out some Domain Authority tools, such as Moz, and see where your score is. 

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