Are you struggling to promote your business with creative and eye-catching methods? While most businesses are focusing on digital real estate for promotion and growth it can be unique to get back to physical methods of marketing. These can be things such as merchandise, print in magazines, newspapers, or even printed lanyards.
There are plenty of reasons why printed lanyards make a great promotional tool for businesses. For one, they are highly visible and can help get your brand name and logo out there. Plus, they are practical and can be used by employees and customers alike. Here are just a few more reasons why printed lanyards make a great promotional tool for businesses:
Great Visibility
As mentioned, printed lanyards are highly visible and can help get your brand name and logo out there. This is especially true if you choose to print them in bright and eye-catching colours. Lanyards are worn around the neck, so they are sure to be seen by plenty of people.
When lanyard printing, you should ensure that you use a quality printing company that can fulfil these requirements. Also, by using larger and bold fonts you’ll have a better chance of potential customers noticing your brand. If you remember these points you’ll put yourself in the best position to find and retain customers.
Practicality
Lanyards are not only highly visible, but they are also practical. They can be used to hold ID cards, keys, or even USB drives. This means that your employees and customers will actually use them – and think of your brand every time they do so.
Not only for personal belongings, but employees also utilise lanyards to hold access cards for on-site access to their offices or worksites. If you have employees or customers wearing these lanyards daily to work the time-worn will add up over time. Since lanyards are practical items with real-world use value it’s a great idea to implement these into your marketing strategy.
Production is Cheap
Printed lanyards are also relatively affordable, especially when you compare them to other promotional items. You can purchase them in bulk for a very reasonable price, making them ideal for businesses on a budget. Plus, they are an extremely effective way to get your brand and message out there.
Lanyards are worn by people of all ages and walks of life, so you can be sure that your target audience will see your lanyard and hopefully take notice of your brand. If you’re looking for a cost-effective way to promote your business, lanyards are definitely worth considering.
Customisation Options
Another great thing about printed lanyards is that they can be customised to meet your specific needs. You can choose the colours, the materials, and even add a message or logo. This means that you can create lanyards that perfectly reflect your brand.
If you truly want something special you can work with a graphic designer that can create something unique specifically for your lanyards. These designs can be in conjunction with a special event or even designs specifically for individuals. When making your own lanyards take advantage of the ability to print and design so you have something unique.
Work Great as Gifts
Printed lanyards also make a great gift for employees and customers. They are practical and affordable, but they also show that you are thinking of them. This makes them a great way to show your appreciation – and promote your brand at the same time.
As we mentioned in the previous point you have the ability to make something special by customising your lanyards. It’s a good idea to take advantage of this ability to make your gifts mean something special to your friends, family or co-workers.
Conclusion
There are plenty of reasons why printed lanyards make a great promotional tool for businesses. They are highly visible, practical, affordable, and can be customised to meet your specific needs. So if you are looking for a new way to promote your business, lanyards are a great option.
