Digital Marketing

8 Predictions for the Ecommerce Future

Ecommerce has become the way we live. Even before the pandemic, it has already begun to spread wildly. However, the pandemic sped this process along immensely and it is now the only way for any business to survive. Given that modern day life has changed significantly and it looks as if the changes are here to stay, we can expect ecommerce to become even more important in everyday life. Having this in mind, here are some predictions regarding the future of ecommerce.

Customer reviews

As you may have noticed, other people’s feedback affects our choices in everyday life. It is becoming more and more popular. Most of us already use this. One would be more inclined to take a recommendation from a friend rather than blindly choosing a restaurant or a business to shop from. If you look at Google local guides, for instance, this is the same logic, only online and with a greater number of recommendations. Customer reviews affect the credibility and reputation of any business and this will continue to have even a greater impact.

Customer service

Since customer reviews will be important in the future, it is only logical that it implies customer service should be updated and worked on. This is why all businesses that want to stay afloat will need to improve customer service. Being polite, proactive and responsive is the way to build confidence in your customers. Mistakes also happen, once they do, own them and compensate for them. If one is honest and honors their word, it will mean the world to their customers and the reviews will reflect this.

Headless commerce 

This concept means that the head of the website or frontend, is independent from the backend and can be changed to fit various devices. This means that developers can change the frontend any way they like, without having to change the backend. The flexibility of this concept is what makes it so appealing. It is why it is believed to be more in use in the future. Every business needs to have a website well adapted for various devices and platforms. Headless commerce is the way to do it quickly and efficiently. 

Go mobile

Mobile presence is the new online presence. Earlier, the main way people would shop online would be via PC or laptop. However, nowadays, mobile phones have taken the lead. People are getting lazier every day. This is why they would prefer to be a click on the phone away from buying a product they need, than to be obliged to turn their computers on and look for the website. Browsing on your phone which is in your hand while lying on the couch or having a coffee break at work is much more comfortable that being tied to your computer in order to shop. 

Merge with Social Media

An ecommerce business of the modern ages is nothing without social media. As much as it is important to have a mobile version of the website, it is key to have your website linked with all the popular social networks. This means that every serious ecommerce business will have to have an online presence on Twitter, Facebook, Instagram and Pinterest. Moreover, it will need to be meaningful. This means that merely having social media presence is not enough. Experts should be in charge of utilizing every social network to its maximal potential. It is also important to stress that the social media accounts should be linked together, too. 

Using AR

When we imagine the future, we can’t help but think about holograms and virtual reality. However, the future is here already and many of those sci-fi movies can or already are reality. This is where AR comes in. Unlike virtual reality (VR) where we have unreal images displayed, augmented reality combines the real and the virtual. In ecommerce, having an AR solution can mean being able to represent 3D visuals on each product that is being sold. This brings ecommerce to a brand new level. It also surpasses earlier problems with having low quality product images or lacking 360 degree view. Now everyone will be able to visualise the product before ordering which is definitely a game changer. 

Personalization

Given how ecommerce is becoming more and more popular, it is also getting more difficult to keep such a business thriving in the huge competition. Old methods do not work anymore. They are simply not enough. It takes something special to set aside one particular business from a sea of others. This is where customer personalization comes in to make a difference. We all like feeling special and being treated nicely. This is why it would mean a lot if a business whose services we use takes the time to send us birthday cards, loyalty discounts and personalized suggestions based on our searches and previous purchases. This feeling that someone actually cares about a customer as an individual is what makes them loyal to your business. The better way a company can find to personalize their user experience, the more successful they will be. 

Simplicity and ease

Modern life pace brings one huge downside along – a lack of time. Life is very fast and we have so little free time. Moreover, we are often too lazy to try hard when it comes to something that is not of any great importance. This is why ecommerce businesses will have very brief and concise websites and social media pages. If someone sees a product they like, it should only be a click away. Successful businesses will be the ones that have clear and simple instructions and pipelines. 

All in all, ecommerce businesses are thriving and will continue to do so in the future. Some of the aforementioned factors will certainly be included in this future, however, there will be more. Authenticity and creativity will probably be essential for businesses to be set aside from all others and we have yet to see what that means for ecommerce businesses.

Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.

 

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