Let’s be real—esports isn’t just about playing games for fun anymore. It’s turned into a huge industry where brands are earning serious cash. From tournaments packed with fans to streamers with millions of followers, gaming has become big business.
But how are companies actually making money off all this? And why are so many jumping into the gaming world right now?
Gaming Is the New Gold Rush
You’ve probably noticed it—everyone’s talking about esports. Whether it’s online tournaments or massive LAN events, the audience just keeps growing. And guess what? Where the crowd goes, the brands follow.
A big part of this shift is happening on mobile. Tons of users now watch and play games right from their phones. That’s why some companies are stepping in with tools like 1xbet apk, giving fans easy access to live matches, odds, and more—all through a simple app. It’s smart, because let’s face it, mobile is where the action is.
Sponsorships Are a Win-Win
Ever noticed a Red Bull logo on a pro gamer’s jersey? Or seen a fancy keyboard brand pop up during a stream? That’s all part of the sponsorship game.
Sponsorships are one of the biggest money-makers in esports. Brands pay teams or event organizers to feature their logos, products, or even run giveaways. It helps them get noticed, and it helps teams stay funded.
In some places, companies are even partnering with local gaming cafes to host tournaments or showcase gear. These cafes are still super popular in Southeast Asia, and brands are using them to connect with gamers face-to-face.
Streams Are the New TV
Forget old-school cable. These days, most young people are tuning into Twitch or YouTube Gaming. And it’s not just for entertainment—streams are serious business.
Popular streamers have huge followings, and brands are lining up to get in front of those audiences. Sometimes they’ll pay for ad space, other times they’ll partner directly with the streamer to promote products. Either way, it’s a win.
Some streamers are making six figures (or more!) just through ads, subs, and brand deals. Not bad for playing games in your room, right?
Merch and Events Are Big Bucks Too
Here’s something you might not think about: merch. People love repping their favorite teams or streamers, and the merch game is strong. Hoodies, mousepads, hats—you name it.
And while a lot of esports happens online, live events still draw huge crowds. Some tournaments fill entire arenas, with fans cheering like they’re at a concert. Tickets, VIP passes, and exclusive event merch bring in a ton of extra revenue.
It’s all about turning a digital fanbase into real-world value.
The Numbers Don’t Lie
So how big is the esports world right now? According to Statista, global esports revenue hit around $1.8 billion in 2024—and it’s still going up.
Most of that comes from sponsorships, media rights, and merchandise. But streaming platforms, ticket sales, and in-game purchases are also helping brands cash in. And it’s not just happening in the U.S. or Europe—Asia, Latin America, and even the Middle East are seeing major growth.
What’s Next for Brands in Gaming?
Honestly? We’re only at the beginning. More brands are stepping into esports every year, and they’re finding new ways to stand out. Some are hosting virtual concerts in games. Others are creating mini-games or limited-edition skins tied to their products.
And with mobile gaming growing like crazy, we’ll likely see even more brands dropping apps, running promos, or teaming up with streamers to reach players right where they are—on their phones.
Quick Recap: How Are Brands Making Money in Esports?
Let’s wrap it up with the key ways brands are cashing in:
- Sponsorships (teams, players, events)
- Streaming deals and live ads
- Merchandise and exclusive drops
- Mobile apps and betting platforms
- Event tickets and on-site activations
