In the last 10 years B2B marketing was a combination of complex strategies and processes that made achieving fast results difficult. But in the last few years Hubspot and OpenAI changed the approach to marketing.
With HubSpot’s AI-powered features B2B companies can instantly scan business cards, remove duplicate data, and easily import contacts into their CRM. Recently HubSpot’s AI starting to be able to capture and transcribe calls, extract data from emails, enrich contact information, and recognize names from live chat messages.
But that’s just a starting point…
B2B Tech Marketing is about to change forever with OpenAI. Digitalization has changed B2B marketing and customers are now more informed and Internet-savvy. Companies need a strong online presence and quality content to keep up. Content marketing is necessary and 70% of B2B marketers had more content in 2015 than a year before. Channels such as blogs, whitepapers, and webinars must be utilized to ensure successful B2B communication.
One can use AI to make your B2B Linkedin Lead Generation and Ads way more effective. Remember, Linkedin was acquired by Microsoft, and OpenAI’s major share belongs to Microsoft as well. With OpenAI help we can get a better targeted ads, optimize budgets, and extend the reach of your campaigns with personalized messaging. This will improve lead generation, increased conversions, and improved ROI.
Many experts from LinkedIn and Facebook predicted that B2B digital ads will be reshaped by changes in AI technology, customer behaviour, and privacy. They suggest that successful marketers in 2023 should embrace these changes, and focus on brand trust, understanding buying groups, and using zero party data to provide personalized experiences.