Digital Marketing


E-commerce sites are always looking to increase sales. They want to attract more customers and sell them as much of their products as possible. With that in mind, you will need both a great site design and an optimized page layout to keep visitors on your website longer.  Your page layout should also be responsive, allowing visitors to access products from any size screen.

Here are the most basic steps to take for boosting the e-commerce site sales:

1. Create a well-designed website for your company

By designing a website that is appealing to customers, you will have an easier time converting them into buyers. An attractive design starts with the logo and colors of the site as well as navigation menus for easy access to products or pages on the page. Effective use of images throughout can also make a positive impact on visibility.

Make sure that your photos are clear enough so that they don’t take up too much space yet provide plenty of information about the product being sold. Your design should be fast loading and free from errors when it comes to coding (which may slow down download speeds).

The two most popular e-commerce platforms are Magento & Shopify, both capable of hosting sites without any programming knowledge needed by non -technical users.

WordPress is also a great option if you are a little more tech savvy. This ecom site selling whipped cream chargers is a great example of a good clean design. The images match the products and it is well organised and makes buying easy for the customer.

2. Put up your brand’s banners and ads on social media channels

Are you looking to improve your site’s sales? Consider using social media channels. Your company may be missing out on an opportunity by not taking advantage of the power of popular sites like Facebook, Twitter, and Instagram. These three sites alone have over 2 billion monthly active users combined! It is worth it for any business owner to take advantage of these platforms in order to get their products into the hands (and homes) of potential customers.

3. Offer free shipping for orders over $100

It’s no secret that free shipping is one of the biggest factors in increasing your e-commerce site sales. In fact, it can increase conversion rates by up to 27%. Studies have shown that more than half of online shoppers will abandon their shopping cart if they’re faced with a $100+ order and don’t see any mention of free shipping. But how do you offer your customers free shipping without breaking the bank? You offer them free shipping on orders over $100! With this simple yet effective promotion, you’ll be able to boost your e-commerce site sales without having to worry about losing money on those big-ticket items. All you need is an incentive for people who spend over a certain amount- like 10% off or store credit. That is why company like Reposition helps you to set right expectations with easy profit.

4. Make sure your site is mobile-friendly

Find the right theme for your website: One of the most important parts of a responsive design is choosing an appropriate and compatible theme. Consider which qualities are most important to you in designing a new site (ease of customization, speed load time, etc.) then find themes that match those priorities best. For example, Shopify offers over 500 different themes so there should be something that fits what you need! The ultimate goal when deciding on a template or layout is trying to balance aesthetics with usability. You want people to love looking at your website but also enjoy using it too – otherwise, they won’t come back!

Also make sure that your site can be accessed or viewed on smartphones, tablets, or any other internet-enabled device.

5. Include customer reviews to boost the credibility of your company

ECommerce sites like have to deal with customer reviews. Reviews are the number one way to boost credibility and, therefore, sales. The more customers trust your business, the more they’ll spend with you! This is why it’s so important for entrepreneurs to include customer reviews on their e-commerce site.

Including consumer feedback isn’t just a nice thing to do – it’s crucial for success in today’s competitive market. Customers want honesty about products before they buy them; including honest testimonials from other buyers will help make your store feel safe and trustworthy. Honest testimonials also provide social proof that your product or service is worth buying because others are satisfied as well! You have to know the most important things called tablecloth linens.

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It is not surprising that E-commerce sites are struggling to increase their revenue in the current market. With a recent report finding that more than half of small businesses have no plan for increasing sales, it’s clear there is much work needed on this front. Once you’ve nailed the basics, make sure to reach out to your audience with various promotional strategies that will increase traffic and sales on the site.

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