Digital Marketing

How to Establish Your Authority on Instagram [Tried and Tested Methods]

The following strategies will help you establish your brand as an authority in your industry, business or profession. You will achieve the results you expect. Instagram has become a powerful audience engagement tool. It reaches millions of people across the world. Increasing audience number and improving engagement rate will deliver you high-quality marketing, branding and promotional results. You can use a professional Instagram growth service like Socialpros to achieve better results.

How to Establish Your Authority on Instagram?

Identify Your Target Audience

This is the first step in this process. Unless you know your target audience, you cannot devise perfect strategies. One strategy that works for another Instagram user may not work for you. First identify the customers, clients or users you are targeting. Use behavioral analytics and an Instagram followers app to gather more information about your target audience. What do they expect from people with authority in your industry? What are their priorities? What types of content do they want? How do they prefer to receive their content? You may have to do some market research on these prospects to find out more about them. The information you gather through this research will help you devise strategies for building your brand on Instagram.

Research Your Competitors

Identify and research your competitors. What are they doing right and wrong? What techniques do they use to influence their users? Are they targeting any specific goals? During this research, you will find that some of your competitors are doing poorly. Some competitors may be doing well, but you can identify their strategies that can be improved. Use this research to devise better strategies and build your brand on the social media channel.

Prepare the Plan

Once you have researched your prospective users and competitors, and gathered data about them, it is time to prepare the plan for your strategies. This plan will include the steps you have to take to build your authority at Instagram. Now you can identify the strategies that will work and discard the ones that will not work for you. Your plan should include strategies for content. What types of content will you post on your Instagram account? This platform is mainly about the visual appeal but does not underestimate the importance of text. You can influence the opinions of your target users with just a few words. The images you post here will reveal a lot about what you want to convey. The videos will explain the features of your product, service and company.

Hire Professionals to Prepare Your Contents

Whether it is an image, some text or video, you should carefully craft everything to get the best response from your target users. If you do not have a professional camera, hire a professional photographer to take photos. Do not compromise on this aspect because Instagram is all about stunning visuals. An image is the first thing that attracts the attention of visitors. Use the services of professional graphic designers to design your images. Hire a copywriter who can craft your message carefully. Do not go overboard with the words unless it is necessary for your purpose. You also have the option of delivering your content through the videos. Here again, you should take the help of professional video-makers to get the best result.

Take Help of Influencers

Some of the Instagram influencers have a massive fan following running into millions. In place of trying to build your authority gradually with your own efforts, you can take the help of already established influencers to speed up this process. They can promote your content and give you the views and leads you need. An Instagram influencer marketplace like Ainfluencer to find various niches and categories of influencers like fitness influencers can help you connect with social media influencers. Take the help of this marketing platform to connect with popular influencers. Give a boost to your marketing and promotional efforts. Influencers will help you achieve a large follower base quickly. Collaborate with the influencers to achieve quick and easy success.

Deliver What You Promise

Once you have identified your target audience and learned what they really expect from you, it is important to deliver exactly the content they need. Craft your content keeping in mind how your viewers will react to it. Once you have prepared the content, take the opinion of a few independent Instagram users who are interested in your type of content. See how they view your content. Take into account their reactions. Use their opinions and reactions to improve your content. Post content regularly to keep your target audience engaged and make them regular visitors to your channel. Your followers will increase if you deliver exactly what you promise to them. They will start promoting your content in their groups without receiving any incentive from you.

Maintain Consistency

Maintain consistency in the content you post and the style and theme you use. It does not mean you have to post the same or similar content every time. That will put off your users. Use new and innovative ideas to create your content.

Choose a Username Carefully

Your username should convey the right image of your brand. Avoid selecting a complex username that people will find difficult to remember. It is especially true if you are seeking followers from around the world. They should be able to remember your username. While the username should be easy to remember, you should still choose a unique and interesting name. It can be simply your brand name so that people can search you quickly and your brand identity remains consistent across different social media platforms.


Instagram, with its millions of users, presents an exciting opportunity to increase influence, brand value, sales and followers. You can build your authority on this platform by providing your users with what they need and prefer. Create your niche, use professional services to build your content, and take the help of an Instagram growth service like Aigrow to achieve your goals.

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