Do you have a knack for SEO? Do you want to start your own business with flexible hours and minimal overhead? If the answer is yes, then starting an SEO consulting business might be right for you. It’s not as difficult as it seems, but there are many important things to consider before jumping in. With this guide, we will walk through the process of launching your own SEO consulting company so that you can succeed at entrepreneurship.
SEO Consulting Business Plan Guide for Beginners
Before you start your business, it is important that you have a plan in place for marketing and making money from clients. Here are some things to consider:
Learn the SEO Techniques You’ll Be Practicing
If you’re going to be an SEO consultant, it’s important that you learn the ins and outs of what is involved in doing search engine optimization. You can’t just do something without knowing how or why because your clients won’t see results from your work. If you need some help learning about SEO, there are plenty of resources for beginners like this free ebook on basic SEO techniques. Or, if you want more advanced information, check out Moz’s beginner’s guide to link building and intermediate guide to technical SEO, both written by industry experts who know their stuff. Also, take a look at our own post on Search Engine Optimization (SEO) basics, where we give some insight into what makes up good content.
Select SEO Consulting Services to Offer
Many people think that the services offered by an SEO consultant are limited only to technical optimization, but this isn’t true. You can offer a wide range of different types of consulting work because there is so much involved in search engine optimization practices and techniques. For example, you could specialize in one particular part like link building or social media marketing. Or you could become a jack-of-all-trades and dabble in everything from content creation to conversion rate optimization (CRO). It’s up to you how narrow or broaden your scope will be with each client; make sure it aligns well with your experience level.
There are many other factors for consideration as well, such as pricing models, billing, timeframes, turnaround times, and more.
Create an SEO Consulting Business Plan
An SEO consulting business plan is a must-have for every consultant. Even if you don’t have any clients lined up, this document will serve as a map to help guide your way through the first few months of business operations and beyond.
Your SEO consulting company’s plan should include an executive summary, marketing strategy, financial projections, sales forecast, expenses and more details about how you are going to do specific tasks like attract new customers or negotiate with suppliers. This article on sample small business plans has some examples that may be helpful in creating your own roadmap.
Once complete, make sure it reflects all aspects of what needs to happen before launching, so there aren’t any surprises down the road!
Promote Your SEO Consulting Business
The next step is to find clients and make money. There are many different ways you can promote your SEO consulting business, but it all starts with website creation. A good first impression counts for a lot when trying to attract new customers, so having high-quality web design, user experience (UX), and a copy will go a long way in getting potential clients interested in hiring you as their consultant.
A quality website isn’t enough, though; even Google agrees that content marketing plays an important role these days. You should be blogging regularly about topics related to what your company does or writing case studies of successful projects completed for previous customers. This type of information helps establish trust between the customer and brand while also demonstrating expertise within the industry.