Tiktok Analytics- The basics

Tiktok is growing at a fantastic pace, and it has become an essential resource when it comes to content strategy plans, especially if you are working with gen z. This article aims to help you understand the basics of TikTok analytics.

What is TikTok 

As most of you know, TikTok is a short-form, video-sharing app that allows users to create and share 15-60 second videos on any topic. Gen z also enjoys various challenges, which can be found through the trending and most popular hashtags on the app. The app has a massive following regarding its young community of users. And For many of these youngsters, gaining followers and getting their videos featured on the app is very important. 

Creating and editing their content and sharing it on the platform is such an essential part of how Genz spends its time online. Earlier it was seen that they preferred watching content rather than creating it, but now they are moving away from being spectators and becoming creators. And the app is a great platform that helps them express themself in fun and engaging ways.

If you want to take TikTok seriously, you can – start by gaining more insight into your followers’ metrics which gives you a better understanding of your audience. By regularly checking up, understanding your metrics, and learning from your page analytics, you can make room for more engaging content that will outdo your competitors. In this article, this is precisely what we are going to help you with, so let’s get started.

 What is Tiktok analytics?

Content strategy is the name of the game, and to set up a proper content plan for TikTok, you need to know the basics of TikTok analytics is the way to go.

There are a few categories of TikTok analytics metrics to track, each of which provides data for your profile and content. And Within each one of those categories, there are sub-categories of analytics;

1.Account overview.

By understanding this metric, you’ll be able to track and better understand the performance of your video, profile views, and follower count. You can view profile data for the last week or the current month.

You can also use the overview tab to see how often your TikTok video has been viewed within a given time frame.

2.Content insights.

This section helps you can track your TikTok video performance. Therefore gives you an insight into which content is the most engaging, enabling you to understand what works and what doesn’t. You need to note that in the “Video Views” section, you’ll only be able to see data of the latest content you have posted that is the past week’s content. And as for the older videos, you can see metrics for videos posted more than seven days ago in the “Trending Videos” section.

3.Follower insights.

You can learn a lot more about your followers’ demographics and gender in the Follower insights. You can see your follower’s gains or losses for the past week. If you want to see how genders of your audience is distributed you can go to the “Gender” section. There you will also be able to see a “Top territories” list showing the top five countries where people engage with your content.

How to check Tiktok analytics

On mobile:

  1. Go to your profile.
  2. Open the Settings and privacy tab in the top right corner.
  3. Under Account, choose the Creator Tools tab.
  4. From there, select Analytics.

On desktop:

  1. First, Log in to TikTok.
  2. Now move over your profile picture in the top right.
  3. Select View Analytics.


Ways to improve your TikTok engagement rates

  1. Popular audio

Speaking of the “For You” page, it’s a fantastic resource for keeping up with what’s trending on the app. Jumping on the newest trends is a simple approach to increasing visibility and interaction for your current and previous posts. And one of the ways to do this is it jump on new trending audios as soon as they hit the spotlight.

  1. Collaborations

TikTok presents limitless opportunities and tests everyone’s freedom of expression. You can make content on your own, with a partner, by recreating and editing an existing video, for your friends or in reaction to your friends, as part of a challenge or by being moved by a song or a hashtag. You can also use effects or make your effects. The variety of the stuff is astounding. And the more influencers in your chosen niche you can find, the better.

  1. Identifying your target market

For everyone out there, from members of generation z to the elderly, there is a unique subgenre of TikTok. Identify the people you want to spend time with, and then look at popular accounts in those communities to see what hashtags, formats, and allusions they may be utilising.


Although the TikTok app is incredibly popular right now, there is still no assurance that its popularity will ever match that of other social media platforms like Instagram and YouTube. Back in the day, Vine was a very well-liked site for sharing videos, but it is no longer around at all. And other applications gained popularity fast before disappearing.

TikTok will need to continue inventing and figuring out new methods to engage its user base if it wants to sustain its present level of success. To make the app a social network that will endure, they will also need to make the platform more brand-friendly in terms of marketing.

One of the unavoidable social media apps is TikTok. To draw viewers to your videos and increase your success on TikTok, you must create and recreate viral content.

Make sure your TikTok videos are entertaining, trendy, and of the highest quality possible. Therefore, you can quickly gain more viewers and become a featured user on the TikTok For You page. When you first begin sharing content on TikTok, be sure to act consistently and decisively.

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