What Are Mobile Optimised Surveys? How to Build One

Mobile optimised survey software is a great way to get feedback from your customers. Not only are they more convenient for respondents, but they also provide you with data that is specific to mobile users. 

The use of mobile devices for internet access has exploded in recent years. This has led to changes in the way people interact with websites and, by extension, surveys. 

Surveys are a necessary part of market research, but they can be quite time-consuming and difficult to complete on mobile devices. To make life easier for researchers and survey takers alike, we’ve put together a guide on building a mobile-optimised survey. Keep reading to learn more!

What Are Mobile Optimised Surveys? 

Mobile optimised surveys are surveys that have been specifically designed to be viewed and completed on mobile devices. They typically feature a simplified layout that is easy to navigate, and they often require less input from respondents than traditional surveys.

Mobile optimised survey software offers several advantages over traditional surveys. First, they are more likely to be completed by respondents using mobile devices. In addition, they can provide more accurate data since they are better suited for mobile devices than traditional surveys. 

If you’re looking to create a survey that will be viewed and completed on mobile devices, consider using a mobile-optimised survey tool. These tools allow you to create mobile-friendly surveys quickly and easily, and they often include a variety of templates that you can use to get started.

How Does Mobile Optimised Surveys Work?

The first step in understanding how optimised mobile survey software works is to understand how they are different from standard surveys. 

Mobile optimised surveys have been designed specifically for mobile devices, taking into account the smaller screen size and other limitations of mobile devices. This means that they are easier to complete on a mobile device, with questions that are easy to read and answer.

One of the main benefits of using mobile-optimised surveys is that they provide a better user experience. In addition to being easier to complete, they also look better on a mobile device. This can help to ensure that respondents are more likely to complete the survey, resulting in more accurate data.

Another benefit of using mobile-optimised surveys is that they can help to reduce survey abandonment rates. When surveys are not optimised for mobile devices, respondents may be more likely to abandon the survey if it is not easy to complete on their device. 

By contrast, mobile-optimised surveys are designed specifically for mobile devices, making them easier to complete and reducing the likelihood of abandonment.

Overall, optimised mobile surveys offer several benefits over standard surveys, including improved usability, better appearance, and reduced abandonment rates. By using mobile-optimised surveys, you can ensure that your data is collected most accurately and efficiently.

5 Simple Steps to Building Mobile-Optimised Surveys

1. Use Plain Text Formatting

Many people are overworked and don’t have the time to answer lengthy, intricate queries on the phone. Keep your surveys short and to the point, and only include the most critical questions in your questionnaires.

2. Make Use Of Plain Text Formatting (not HTML formatting)

Do not use fancy fonts or graphics on your website since they will not appear properly on mobile devices. Maintain a simple text formatting style to guarantee that all participants can easily read your survey.

3. Standard Navigation Should Be Utilised

Making your survey navigation accessible on mobile devices should be a high priority. Instead of employing touch-sensitive controls, which may not operate properly on all devices, stick with basic buttons and links.

4. Run It Through A Mobile Device To Make Sure It Works Properly

You should test your surveys on several mobile devices to ensure that they appear and perform the way you want them to before releasing them. To assure compatibility, test with a variety of browsers and operating systems.

5. Use A Responsive Design

You should employ a responsive design if you are serious about optimising your surveys for mobile devices. This will ensure that your survey appears beautiful regardless of the device it is being viewed.


As you can see, there are many benefits to using mobile-optimised survey software. They’re more likely to be completed by respondents, they provide valuable insights that help you improve your marketing strategy, and they make it easy for you to collect data from customers no matter where they are. 

Are you ready to start using mobile-optimised surveys in your own business? 

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